Traditional Chinese medicine and sporting
events have been eyed to play important roles for attracting tourists to visit
the country.
Beijing’s tourism authority said
they have intended to use TCM and sports to boost the tourism industry in
China. According to Beijing Commission of Tourism deputy director Wang Yue,
traditional medicine promotion along with the upcoming World Athletics Championship
in 2015 would attract visitors to China.
The upcoming 2015 World Athletics Championships
is the most important sporting event to occur in China after the Olympic Games
held in the country in 2008.
According to Wang, visitors are
attracted to visit Beijing for major sporting events. She also added China’s
capital has greatly benefited from the 2008 Olympic Games where thousands of
tourists flew into the country to witness the event. Furthermore, Wang added
promoting tourism products to visitors while in China.
Traditional Chinese medicine
products for visitors include traditional health services and sightseeing
tours. TCM tourism provides guests with services including healthy cuisine and
traditional massage. Since August, numerous Beijing-based travel operators have
been highlighting TCM tourism.
In the last two years, the Chinese capital
has been struggling with its inbound tourism industry although its outbound
tourism has been flourishing. The Beijing Bureau of Statistics reported a year
after year decline of 5.9% in the city’s inbound tourism. The data also show
Beijing has received 2.36 million overseas guests.
Before, Beijing has been the only
and most popular tourist destination in China. However, the continuing
popularity of cities and other tourist destinations in Jiangsu and Tianjin has
offered tough competition for inbound tourists.
Deputy Director Wang said she is
confident that TCM would greatly aid the tourism industry in Beijing. She also
added that Beijing would become a more diverse vacation destination for
tourists. Furthermore, she said TCM and sporting events would help to address
the issue over the scarcity on middle and high end tourism products in Beijing.
Source of the story is here.
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