Three Books Recommended to My Practice Management Class
Three books written by Clayton Christensen：
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
The Innovator’s Solution: Creating and Sustaining Successful Growth
The Innovator’s Prescription: A Disruptive Solution for Health Care
Disruptive innovation
describes a process by which a product or service transforms an existing market
where complication and high cost are the status quo by introducing simplicity, convenience,
accessibility, and affordability. Initially, a disruptive innovation is formed
in a niche market that may appear unattractive or inconsequential to industry
incumbents, but eventually the new product or idea completely redefines the
industry.
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