Marketing is NOT Advertising

Marketing is NOT Advertising

 As you might imagine, when I begin a coaching program with one of my clients, one of the first questions I ask is, “What are you currently doing to market your practice.” It’s a loaded question because I know the sort of answer I’ll get. And it opens up the discussion we need to have.

The responses I get almost always revolve around advertising. Here are a few:

- I go to a networking group.

- I pass out business cards and brochures around the community.

- I have an ad in the yellow pages.

- I have a website and I pay for ranking on Google.

- I put up flyers at the grocery store.

- I rely on foot traffic that sees my sign.

- I work with other practitioners to get referrals.

- I have an ad in the local paper.

- I have an ad on Craigslist.

- I have an ad in Valpak.

- I did a groupon.

- I do health fairs.

- I do public speaking.

To read I hate marketing, click here.